Advertising
Click here to download SRAR's Advertising Guidelines.
Below are some simple recommendations to help you avoid advertising violations.
INTERNET
Do's
OK to list active listings of other agents on IDX websites -- Verify that the website is IDX, refer to MLS Rules.
Bear in mind that rules governing internet advertising differ from those governing other forms of advertising.
Keep website data current.
Don'ts
May not present another Broker's active listings on non-IDX websites without prior written consent of listing agent (i.e.) Craig's List, Zillow, etc.
ADS - NON-INTERNET
Do's
Must indicate time period covered (i.e.) "Nov-Dec, 2006" not "last 2 months". Must state if info is taken from MLS.
Must have written consent from agents to advertise active or pending listings of other agents.
Don'ts
Once written consent has been obtained, don't present another agent's actives, pendings, or solds without a clearly stated disclaimer to indicate they are not your own listings.
Don't print any disclaimer in typeface less than 9 pt size type.
PORCHED ADVERTISING MATERIALS
Do's
Educate any hired distributors. (See "Don't" below)
Don'ts
Don't leave materials on property with a lock box or "For Sale" sign.
Don't leave any materials on or in a mail box (per postal regulations).
FLYERS AND MAILERS
Do's
Always include firm name, and first and last names of agents
Verify expired listing has not been relisted before sending advertising.
Mass mailer with disclaimer on - "if listed with another agent, etc."
Don'ts
Single out particular listings that have expired (may have relisted).
List sales that are years out-of-date as to imply recent sales.
Inaccurately describe listed property (i.e.) excessive puffing, false claims, half truths.
NEWSPAPER ADS
Do's
Per Code of Ethics, must have licensee status and firm name in printed ad material.
Don'ts
Advertise implying you are a principal when an agent ad.
BUSINESS CARDS
Do's
Must indicate licensee status and name of firm.
Must be connected with firm on card.
|
